The Haunt is a poppin' haunted nightclub that opened during Art Basel where guests viewed 3D ghost interpretations of real historical Miami figures through augmented reality, uncovering peculiar tales of the people whose after-hour parties became parties.

What makes Art Basel fun is not the art itself, but the vibrancy of the city that it’s viewed in. Before Miami was a bustling art scene, it was a safe haven for Cubans, who put it on the map. It was the epicenter of LGBTQ culture, giving the city its glamorous reputation. It was called the “Drug Capital of the World,” the city that cocaine built. It was the home to famous people and famous scandals.

Guests unknowingly became part of The Haunt by discreetly being scanned via Kinect, then placed onto the dance floor in real-time with their own story, so their ghosts party on forever. View The Haunt case study.

“...The Haunt, even used [Miami] as inspiration, constructing a nightclub for our deceased local icons, serving cocktails and using augmented reality to make the ghosts appear at the club. Gianni Versace is here, but so is Julia Tuttle. Mac Klein tends the bar. These organizers did their research.” - Miami New Times