Here are a few examples of Stories, Reels and TikToks from Tatcha and Instagram. While 'social' is a pretty broad term, it could also branch out to social gaming and social experiments.
TATCHA SKINCARE
Year: 2023-2024
Client: Tatcha Skincare
Role: Freelance Creative Director
Creative Team: Mariah Colรณn, Nicole Rudden
Project Duration: 2 weeks
Note: An in-house team completed the production.
Special thanks to Ian and Giant Spoon for having me!
Tatcha is a Japanese skincare brand known for its dewy skin. The ask was to retrofit social ideas under an existing campaign #SayIDew by tapping brand ambassadors to take a vow to care for the skin theyโre in during Valentine's Day. The campaign showed up as branded content, influencer content, and a pop-up to propose to dewy skin.
#SayIDew Branded Content
#SayIDew Proposal Popโup & UGC
#SayIDew Headlines
Year: 2019
Client: Meta
Agency: R/GA
Role: Freelance Creative Director
Creative Team: Angela Kim, Bayyina Black, Jake Lemkowitz, Jess Norris, Isobel Oliphant, Megan Plevy, Nadia Saccardo, Rebecca Rumble, Zoe Lyle, Woohyun Lim, Zoe Lyle
Project Duration: 5 Weeks
Stories debuted on Instagram. With the help of an amazing team, I creative directed 200 demo Stories ๐ต๏ธ, and some are highlighted in this reel. These were the most successful performance campaign at Instagram, which led to an 80% conversation rate and inspired teens to create over 1 million new Stories.