Here are a few examples of Stories, Reels and TikToks. While social is constantly evolving, it could also branch out to social gaming platforms and social immersive campaigns.
TATCHA SKINCARE
Year: 2023-2024
Client: Tatcha Skincare
Role: Freelance Creative Director
Art: Mariah Colรณn
Copy: Nicole Rudden
Project Duration: 2 weeks
Note: An in-house team completed the production.
Special thanks to Ian and Giant Spoon for having me!
Tatcha is a Japanese skincare brand known for its dewy skin. The ask was to retrofit social ideas under an existing campaign #SayIDew by tapping brand ambassadors to take a vow to care for the skin theyโre in during Valentine's Day.
#SayIDew Teasers
#SayIDew Proposal Pop-up UGC
#SayIDew Headlines
Year: 2019
Client: Meta
Agency: R/GA
Role: Freelance Creative Director
Art: Rebecca Rumble, Nadia Saccardo, Zoe Lyle, Woohyun Lim, Bayyina Black, Angela Kim
Copy: Isobel Oliphant, Jess Norris, Megan Plevy, Jake Lemkowitz
Project Duration: 5 Weeks
Stories debuted on Instagram. With the help of an amazing team, I creative directed 200 demo Stories ๐ต๏ธ (400 total), and some are highlighted in this reel.