Here are a few examples of Stories, Reels and TikToks from Tatcha and Instagram. While 'social' is a pretty broad term, it could also branch out to social gaming and social experiments.


TATCHA SKINCARE

Year: 2023-2024
Client: Tatcha Skincare
Role: Freelance Creative Director
Creative Team: Mariah Colón, Nicole Rudden
Project Duration: 2 weeks
Note: An in-house team completed the production.
Special thanks to Ian and Giant Spoon for having me!

Tatcha is a Japanese skincare brand known for its dewy skin. The ask was to retrofit social ideas under an existing campaign #SayIDew by tapping brand ambassadors to take a vow to care for the skin they’re in during Valentine's Day. The campaign showed up as branded content, influencer content, and a pop-up to propose to dewy skin.

#SayIDew Influencer Content

Click on the image above or click here to watch.

Click on the image above or click here to watch.

Click on the image above or click here to watch.

#SayIDew Headlines


INSTAGRAM

Year: 2019
Client: Meta
Agency: R/GA
Role: Freelance Creative Director
Creative Team: Angela Kim, Bayyina Black, Jake Lemkowitz, Jess Norris, Isobel Oliphant, Megan Plevy, Nadia Saccardo, Rebecca Rumble, Zoe Lyle, Woohyun Lim, Zoe Lyle
Project Duration: 5 Weeks

Stories debuted on Instagram. With the help of an amazing team, I creative directed 200 demo Stories 😵️, and some are highlighted in this reel. These were the most successful performance campaign at Instagram, which led to an 80% conversation rate and inspired teens to create over 1 million new Stories.

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