A Musical Metaverse with

CHART–CLIMBING, PARKOURING, DANCING & ARTIST–INSPIRED VERCH!

Year: 2022
Client: Spotify
Role: Freelance Creative
Creative Team: Evelynne Scholnick, Marie Rönn
Design: Bruno Borges
Production & Design: The Gang
Project Duration: 5 Months
Note: An in-house team completed the rest of the WonderWrapped production. It is one of several hubs at Spotify Island that also includes K-Park and Planet Hip-Hop, which I wasn’t a part of.
Recognition:
2023 Webby Award Winner: Metaverse, Immersive & Virtual, Best Brand Integration
2023 Webby Award Winner (People's Voice): Metaverse, Immersive & Virtual, Best Brand Integration
2023 Webby Award Nominee: Advertising, Media & PR, In-Game Integration
2023 Webby Award Nominee: Metaverse, Immersive & Virtual, Entertainment, Sports & Music

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Spotify Wrapped has entered the Metaverse. WonderWrapped is a reimagining of the traditional Wrapped year-end stat review, featuring interactive games and quests, along with 2022 Spotify artist-inspired verch. All on a gaming platform used by over 43.5 million players a day: Roblox.

1.67+ B

Global Media Impressions

24.5+ M

Visitors

Here’s what Mr. Beast, ItsFunneh, and Denis, Youtube personalities and gamers with combined 400 million subscribers, have to say about what we created, along with game footage. ↓

Click on Mr. Beast or click here to watch.

We created unique pieces of virtual merch, each personalized to symbolize a different 2022 Spotify artist, including Bizarrap, Black Sherif, Calvin Harris, Cro, Doechii, Eslabon Armado, Miranda Lambert, NIKI, NewJeans, Stray Kids, SUNMI, and Tove Lo. ↓

UGC content naturally emerges from Roblox games. With WonderWrapped, fans created "how-to" videos showcasing secret or free items.↓

The design team behind Wrapped 2022 came up with a 2D design system, which was translated for Roblox. The colors are vibrant and loud for an unapologetically maximalist look and feel.

Here’s a quick overview of all the quests on WonderWrapped. ↓